The Launch of Urban Boy


A New Room in the House of Stori!

Creativity often comes out of the most challenging scenarios and now is the time when we, as a brand, are trying to keep happiness in fashion. As we look back into the year 2020 so far, there have been so many changes already. The world is adapting itself to the dynamism and we hope that you and your family are rising to the occasion, too!

Our Brands are driven by an ever-optimistic vision to break conventions and celebrate individuality. Stori is one of India’s most recognized lifestyle brands that shares its inclusive and youthful spirit with consumers nationwide.

With hard work and a positive outlook, anything is possible. These values have driven our business from the start and helped us create one of India’s most recognizable brands. The Story of Stori is proof that if you put in the hard work, you can create opportunities in the face of any change.

To keep up with the current times, the House of Stori introduces ‘Urban Boy’ the extension of our passionate and fabulous clothing line to include confident styles for young boys between the ages of four to fourteen. ‘Urban Boy’ from the House of Stori is our endeavor to make children happy.

Giving them a variety of clothes to suit their ambitions, moods, and lifestyle, Urban Boy is made out of selectively chosen fabrics, the best cuts, and the confident, young styles that represent young India. Urban Boy is our way of realigning our efforts to our vision which means curating the best styles only for you. Help children express themselves better by gifting them an Urban Boy. We promise to continue working passionately to bring to you the best fabrics with confident avatars. Check out our brand new collection, now!